The word Arata has its roots in Japanese, meaning fresh or new. We bring you a range of nourishing, plant-based wellness products that are 100% nature-derived, chemical-free, and completely non-toxic. Each Arata product is safe and highly effective for everyday use. We believe in giving your skin and hair-care routine a fresh, new approach with all-natural, vegan products that look, smell and feel fantastic. Through years of rigorous product development and collaboration with some of India’s finest Cosmetologists and Production Specialists, we have ensured that our ingredients are of the highest quality and integrity, something that is central to the direction of our brand. So toss out the toxins and nurture your body with synthetic-free ingredients in the Arata Zero Chemicals Revolution.